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Reaching millions
the quick way |
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Pursuing the philosophy of making
available quality products at affordable prices for the
mass of people, is Taj Pharmaceuticals, Generic
division. Launched with the slogan, "your faith is our
moto", the Generic division is the one of the
market leader in the country. What began as a small
activity a couple of years ago, is now a full-fledged
division , all set to reach the many billions mark by
2006, through novel marketing strategies.
Pursuing the trail of success in Generic business, this
division has further diversified its activities into
newer therapy areas by promoting another marketing arm –
Genkare. |
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The product basket contains more
than a hundred products from 15 therapeutic segments,
including Analgesics, Antipyretics, Anthelmintics, Anti-hypertensives,
Anti-inflammatory preparations, Anti-bacterials,
Cardiovascular drugs, Vitamins, Iron and protein tonics,
etc. A slew of high-value, branded generic products are
being augmented to the product basket from time to time.
With more products in the pipeline, this division is
poised to further consolidate its position as a
player in Generics in India. |
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Genkare product List |
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